WELCOME TO WHATEVER

THE MANIFESTO.

Whatever their vibe—skater, dreamer, explorer—we make the sweats they want to live in.

Whatever you pick, all our sweats are made to mix, match, and mismatch.

Whatever their age (4 to 13), these are the wardrobe staples that keep up with everything.

Whatever they’re into, we keep it simple—no fuss, no frills, no dinosaurs.

Whatever the plan, from play to party, our sweats are built for comfort and made to move.

Whatever makes them feel good, our MarshmallowTech™ fabric delivers softness they won’t believe.

Whatever is for everyone—our sweats are made for every kid, not split by boys or girls.

Whatever we make, we make it to last—so it can be lived in, handed down, and worn out.

Whatever their style, our personalization lets them own it, name it, and make it theirs.

Whatever the future, we make sweats responsibly—with smarter choices for the planet.

How It Started: from one mum, for every kid

Why can you buy kids’ sweats everywhere—and yet nowhere?!

As a mum of three boys under ten, all into skating, I was always hunting for great basics. They lived in hoodies and joggers, but everything felt either too kiddy, too cheap and unsustainable, or just not cool enough. I wanted soft, stylish, well-made sweats in great colours—from a brand I could trust to get it right.

At the time, I was Beauty Director at Harper’s Bazaar and a lifelong sweat obsessive. (Yes, I’ve paid more for a vintage 70s grey marl Mickey Mouse sweatshirt than I would for cashmere.) And as my boys spent more and more time at BaySixty6 skatepark in West London, I kept asking:

Where’s the brand that comes before the big skate names—and turns that energy into the premium, soft, sustainable sweats I’m looking for?
Something made for kids. Not childish. Not boring. Just brilliant.

That’s where Whatever began. A brand that only makes kids’ sweats—but makes them perfectly.

To quote the legendary Eddy in Absolutely Fabulous:
“I don’t want more choice. I just want nicer things.”
 Exactly.

Whatever is that edit. I hope you love it x Sophie

WE CARE ABOUT sustainability

We believe great style shouldn’t come at a cost to the planet. Here’s how we are trying our best to do better.

A Simple Supply Chain

Designed in West London. Made in Portugal with one trusted manufacturer—no middlemen, no mystery, just full transparency.

Better Fabrics, Kinder Processes

Our signature MarshmallowTech™ is made from 98% organic cotton and dyed using Oeko-Tex® certified techniques that minimise water use and avoid harmful chemicals. Softer on skin, smarter for the planet.

Wear More, Waste Less

Every garment has an impact—so we make sure ours last. Our Repair & Radify Patches are made to cover stains, extend life, and add extra personality. Because the best clothes are the ones they keep wearing.

Packaging That’s Worth Keeping

Because it should feel like a special gift—even when it's not sent as one. Our packaging is produced in the UK from recyclable materials—and made to spark joy, not waste.