Sustainable Kids' Clothing: Long-Lasting Organic Sweats That Grow With Your Child

In a world where fast fashion dominates, Whatever Sweats is here to offer an alternative: sustainable kids' clothing designed for next-level comfort and next-level style. Our mission is to redefine kids' fashion by creating long-lasting organic sweats that not only look great but also align with eco-conscious values. Here's how we do it (spoiler alert: it’s about more than just eco conscious production!)

How We Created Our Trademark Organic Cotton MarshmallowTech™ fabric

Our journey started with a simple yet ambitious goal: to create the softest ever childrens’ sweats, using sustainable practices. This means that we source organic cotton that’s not only grown without harmful pesticides but also meets the OEKO-TEX certification standards in how it’s dyed and washed, ensuring it’s safe for your child’s skin and safe for the planet, by avoiding harmful dyes and harsh chemicals. Developing this premium fabric has become our signature MarshmallowTech™ —it’s engineered for comfort, movement, and longevity, all with protecting our people and our planet in mind.

Why Choose Organic Cotton for Your Child's Wardrobe?

Organic cotton with OEKO-TEX certified dyes offers numerous benefits for both your child and the planet:

• Gentle on Skin: Free from harsh chemicals, organic cotton with non-toxic dyes reduces the risk of irritation or allergies.

• Eco-Friendly: It requires significantly less water and energy compared to conventional cotton, reducing its environmental footprint. Our dye method has been specifically selected to use less water than other dye processes.

• Durable and Long-Lasting: High-quality organic cotton maintains its softness and strength, even after the countless washes that come with wearing your favourite sweats day in day out.

By investing in organic cotton kids clothing, you’re choosing healthier, safer, and more sustainable options for your family.

How to Make Kids' Clothes Last Longer: Care Tips for Busy Parents

Kids grow fast, but that doesn’t mean their clothes can’t last. Here are some eco-friendly kids wear care tips to extend the lifespan of their wardrobe:

1. Wash with Care: Use cold water and mild detergents to preserve the fabric’s integrity. We love Attitude Little Ones (the Pear Nectar version smells incredible).

2. Air Dry: Skip the dryer to reduce wear and tear on fibres. We like to just toss our Whatever hoodies and joggers in the dryer when they’re almost air dried - a great tip for putting back in that super softness and bounce whilst minimising electrical consumption.

3. Spot Clean: Tackle small stains immediately instead of over-washing.

4. Rotate and Mix: Pair sweats with different pieces - they always look great with denim - to minimise overuse.

These small steps not only make clothes last longer but also reduce water and energy consumption.

Customisation and Repair: Giving New Life to Well-Loved Sweats

At Whatever Sweats, we believe in celebrating individuality and responsible consumption. That’s why we offer customisable kids sweats with personalisation available on it all, and unique repair options that are designed with responsible consumption at their heart by extending the life of the sweats by covering the stains and wear that are the inevitable consequence of being a fun loving kid! What’s more, while taking care of the planet our customised vibes give your kids’ sweats a unique street-wear inspired vibe and further up the fun and streetwear feel of our limited-edition drops. 

• Repair & Radify Patches: Extend the life of your child’s favorite sweats with fun, skater-inspired patches. We keep it fresh, with patches inspired by vintage vibes and old skate and street graphics - no dinosaurs, unicorns and kiddy graphics, just cool patches you’ll want to creatively customise their hoodies, joggers (and more!) with to make them last that bit longer.

• Personalisation: Add a name or unique design to make each piece one-of-a-kind.

• Community Repair Events: Join us at our local workshops to learn how to mend and refresh clothing. We love Chillie Kids Club in West London for their amazing kids’ upcycling workshops. Check them out here, and look out for Whatever collab events soon. 

These initiatives not only reduce waste but also teach kids the value of sustainability.

The Environmental Impact of Durable Kids' Clothing

Fast fashion’s impact on the planet is staggering, especially for kids' clothing that’s quickly outgrown. By choosing durable kids streetwear, you can:

• Reduce Waste: High-quality pieces last through growth spurts and can be passed down.

• Encourage Responsible Consumption: Fewer, better clothes mean a smaller carbon footprint.

• Support Ethical Practices: Every purchase supports a supply chain that values people and the planet.

At Whatever Sweats, we’re proud to be part of the movement toward mindful fashion for children, proving that style and sustainability can go hand in hand.

Join the Movement

Ready to make a difference? Explore our collection of long-lasting children's sweats made with love and care for your little ones and the environment. Let’s raise a generation that values quality, creativity, and sustainability—one hoodie and joggers at a time.